Retail properties are huge investments. Any potential commercial property buyer probably carries out extensive checks and scrutinizes the deal before closing it. To be able to reach out to the right kind of commercial buyers, invest your efforts in marketing the property well.
Here are a few tips:
Marketing flyer
This has to be one of your first steps. If you have the right budget, you can reach out to a graphic designer and pay them to do it for you. You can also seek a bit of help from someone who has a knack for marketing, publications, and PR. They’ll not only know how to design the flyer but where and how to market it.
Once the flyer has been designed, you need to make sure it’s available both online and offline. The flyer also needs to be available with prospective tenants, real estate investors, and tenant rep brokers.
When you’re getting the flyer designed, please make sure that you only use high-quality photographs of the property. Include as many important images as you can. Include a location map for clarity. Highlight all the important features and areas of the property, including the amenities. If you’ve invested in any recent upgrades, floorplans, or renovations, it never hurts to mention those.
In the end, make sure you also include any leasing contact information, demographic information, rental rates, and parking details.
Email marketing
If you want to attract a wide range of commercial clients, try going beyond flyer marketing. You need to know what kind of digital platforms your prospective buyers use. Email and social media marketing might be a very effective tool in reaching out to your target audience.
Curate an effective email marketing campaign and channel it towards the brokerage community. Make sure you’re consistent with the emails. The emails should also be highly customized and different from a standard email. Make sure you include enough photos, property details, and a link to the listing page. You must also allow the recipients to reply and follow up for further inquiries and questions. Get in touch with a leasing firm to help you get in touch with brokers via email.
Virtual tour
The pandemic has made it pretty tough for buyers and sellers to meet in person. However, this doesn’t mean that you need to skip your home inspection tour altogether. Home inspections help you establish credibility for the property and make it a lot more sellable.
Virtual tours enable potential buyers from far across the land to view your property and consider it. You can take panoramic shots, 3D images, and drone shots for the inspection to be as visually explicit as possible.
If you feel like your marketing efforts aren’t bearing fruit, considering selling the property to us. RE-vest Investments has been buying all sorts of residential and commercial property in Texas since 2006. We are a licensed service that would be glad to issue a no-obligation and free cash offer for your property immediately. Get in touch to learn more about our services.
